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Areas of Expertise

Registered Nurse & Advocate

I've spent more than 10 years working with diverse populations in outpatient care, case management, inpatient units, telehealth, community health, and crisis support. This experience has taught me:

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  • How deeply symptoms are tied to emotional, social, and lifestyle realities.​​

  • How often women are dismissed or rushed through their concerns. ​​

  • How powerful non-medical support can be when someone finally feels heard. ​​

  • The importance of clear, safe boundaries between coaching and clinical care. I do not practice nursing inside Modern Maeve - but, my RN background informs the way I listen, educate and support. 

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Certified Menstrual Cycle Coach & Facilitator (IPHM)

Trained under Lisa DeJong's Professional Program, rooted in menstrual cycle awareness, nervous system work, and trauma-informed foundations. This gives me a grounded, evidence-informed, body-literate lens for helping women understand:

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  • emotional cycles

  • energy patterns

  • perimenopause changes

  • stress responses

  • nervous system rhythms

Psychology Background (BA in Psychology) 

My academic foundation in psychology allows me to support clients through: behavior change, identity shifts, cognitive patterns, emotional resilience, positive psychology principles and strength-based self-discovery. I have specialty training in Motivational Interviewing. This is the core of how I coach. Not telling you what to do - but, helping you surface your own strengths, clarity, values and internal wisdom. 

My Lived Experience 

My decades-long journey with PMS/PMDD-adjacent symptoms, tracking my cycle, perimenopause entry, emotional shifts, and self-trust work allows me to coach not from theory... but from understanding. â€‹

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Ashley Rowe Modern Maeve Menstrual Cycle Coach
“Befriending the powers of your cycle starts with slowing down.”

Modern Maeve

My Approach

Modern Maeve is where science meets the soul - where medical literacy becomes embodied wisdom.

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My approach is grounded in evidence-informed education, deep compassion, and the belief that women deserve clarity and sovereignty in their bodies, especially through midlife. I don’t diagnose or prescribe - I educate, translate, and empower, helping you understand what’s happening in your body so you can make informed, confident decisions about your health and care.

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I specialize in supporting women navigating the often confusing terrain of cycle changes, perimenopause, and early menopause, offering practical tools to track patterns, interpret symptoms, and recognize when it’s time to seek medical evaluation. Together, we build literacy around hormones, mood, sleep, cognition, energy, and stress - without fear, dismissal, or overwhelm.

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At the same time, my work honors the inner landscape. Midlife is not just a biological transition; it’s an identity shift. I weave nervous system support, guided meditation, and reflective practices into our work to cultivate steadiness, self-trust, and resilience. Slowness, presence, and intuition are not luxuries here - they are skills.

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Vitality and longevity are central to my philosophy. I emphasize functional strength, recovery, mobility, and aging strong, reframing longevity as something you actively participate in - not something that happens by chance. This includes education around bone and muscle health, rest cycles, and frailty prevention, all through a non-medical, empowering lens.

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Above all, my approach is about sovereignty. You are the expert of your lived experience. I’m here to walk beside you - offering structure, clarity, and advocacy - so you can reconnect with your rhythm, trust your body, and move forward with confidence, balance, and integrity.

My Approach
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More About Ashley

My Story & Why I Coach

Hi, I'm Ashley - the creator of Modern Maeve, a Registered Nurse, a menstrual and midlife educator, and a woman who has spent decades learning how to understand the rhythm of her own body. 

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My journey into this work began long before I ever knew what hormone cycles, luteal phases, or perimenopause meant. It began as a teenager with intense PMS: heavy emotions, sudden sadness, anxiety that spiked without warning, and a fog that made me feel disconnected from myself. Every month, it felt like I was becoming a different person. I asked friends, searched online, spoke to doctors... but, no on had answers. I carried shame, confusion, and fear that I was somehow broken. 

Ashley Rowe Modern Maeve Menstrual Cycle Coach

Things shifted in my 20's when I started tracking my cycle for birth control. Suddenly, the patterns were unmistakeable. My emotions, my energy, my cravings, my confidence - all of it followed a rhythm. For the first time in my life, I felt validated. Seen. Understood. It wasn't me. It was my cycle. My biology. My rhythm. 

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Later, I learned something else that changed everything: I was diagnosed with ADHD as an adult. Suddenly, my mental load, overwhelm, emotional intensity, and cognitive swings I had experienced for years made sense. Understanding my neurodivergence didn't just bring clarity - it reshaped the way I approached cycle awareness and midlife transitions. It deepened my compassion for women who feel inconsistent, "too much", "not enough", or perpetually overwhelmed by their own internal world. ADHD didn't become my identity, but it became a lens - one that helps me support women who are navigating both hormonal shifts and the invisible complexities of their minds. 

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As I've moved into my 40's, I've entered the next chapter: perimenopause. I see it in myself, in my friends, in my patients, and in the women I coach. I've watched how little information women receive about this transition, how often they're dismissed, and how many are left feeling isolated, confused, or convinced something is wrong with them.

 

This is why Modern Maeve exists. To offer clarity, compassion, evidence-informed education, and a space where women can finally understand what their bodies are trying to say. To help women return to themselves - not reinvent, not fix, not fight - but return. Midlife is not a decline. It's a transition. And, you don't have to move through it alone. 

MODERN MAEVE MISSION

Strive to end shame and stigma surrounding menstrual health, acknowledging the diverse range of individuals who menstruate. Through creating a safe space, we promote body awareness, enhance health literacy about the menstrual cycle and nervous system. Our aim is to empower modern menstruators to embrace their innate wisdom, fostering a powerful and authentic relationship with self.

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